Meta Platforms has debuted a new artificial intelligence tool that can generate or edit videos based on a simple text prompt. This places Meta in the competition with rivals like OpenAI and Google in the race to develop the world’s most advanced AI technology.
Meta’s product, Movie Gen, can create a new video up to 16 seconds long based on a text prompt. It can also use such prompts to generate audio for or edit an existing video, or even use a photo to create a customized video featuring a real person.
Movie Gen is only available for some internal employees and a handful of outside partners, including some filmmakers. The social media giant plans to build the product into its existing apps sometime next year.
“Executives are still discussing how best to implement this integration, but the aim is for Movie Gen to encourage more people to create or edit video posts, said Connor Hayes, a Meta vice president focused on generative AI products. “It will be fun to use, helpful for creators, good for overall engagement in the apps, but we don’t have a concrete product plan of what it will look like at this point,” he said.
Currently, it takes “tens of minutes” to generate a video based on a text prompt on Meta, too long for general consumers, who are likely to use this on their phone, Hayes said
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