In India, Meta launched verified membership tiers with verified badges, improved support, impersonation prevention, and more discovery tools for businesses on Facebook and Instagram. Plans started at ₹639 a month for one app and went up to ₹21,000 for two apps during the initial promotional period. There are four different subscription options for Facebook, Instagram, and WhatsApp.
"Businesses have an option to either purchase Meta Verified for Facebook or Instagram or WhatsApp or do a bundled purchase for Facebook and Instagram," said the company.
Meta last year began with a small test to learn how it can offer the most valuable subscription toolkit to help businesses achieve their goals on its apps.
Earlier this year, Meta also announced the expansion of the initial test from one subscription plan to four.
Last month, the company followed it up with the launch of Meta Verified for businesses on WhatsApp.
The expanded Meta Verified business offering on Facebook and Instagram includes the verified badge along with enhanced account support, impersonation protection, and additional features to support discovery and connection.
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