WhatsApp is testing a feature to link Instagram profiles to user accounts

WhatsApp is testing a new feature that allows users to link their Instagram profiles directly to their WhatsApp accounts, enhancing cross-platform connectivity. Spotted in WhatsApp Beta for iOS (version 25.7.10.70) by WABetaInfo, this feature is currently in limited testing. Once rolled out, users will have the option to display their Instagram profile links under their WhatsApp profile picture and name, making it easier for contacts to connect across Meta’s platforms.

Seamless Integration Across Meta Apps

With this update, WhatsApp is strengthening its ecosystem by enabling smoother interaction between its platforms. This move aligns with Meta’s broader strategy of WhatsApp and Instagram integration, allowing users to build a more connected digital presence. The feature is particularly beneficial for businesses, influencers, and content creators who wish to expand their reach by directing WhatsApp contacts to their Instagram profiles.

The feature remains optional, ensuring users can choose whether to display their Instagram linked accounts on their WhatsApp user profile. Those who prefer to keep their WhatsApp and Instagram separate can opt out. This flexibility maintains user privacy while offering a convenient way to share social media links.

WhatsApp will provide users with complete control over who can view their linked Instagram profile, ensuring enhanced privacy and customization. Users will have access to multiple privacy settings, including ‘Everyone,’ ‘My contacts,’ ‘My contacts except,’ and ‘Nobody.’ This allows them to selectively share their Instagram profile with specific contacts or keep it private. By offering these options, WhatsApp updates aim to balance seamless integration with strong privacy protections, catering to diverse user preferences.

The ability to share Instagram profile links on WhatsApp is expected to enhance networking, social engagement, and business opportunities. It complements recent WhatsApp updates, such as WhatsApp social media links and profile enhancements, further enriching the user experience.

As WhatsApp profile updates continue to evolve, this WhatsApp Instagram integration marks another step toward a more interconnected social media landscape. While the feature is still in beta testing, it is expected to roll out to a wider audience soon.