Meta unveils new video editing app, Edits, for creators

Edits empowers creators with features like a high-quality camera, idea tracking, inspiration tabs, and collaborative draft sharing for effortless, professional-quality video production

Meta is launching a new video editing app called Edits, designed to cater to creators seeking high-quality video tools directly on their mobile devices. The app aims to fill the gap left by ByteDance's CapCut, which was recently removed from both the Apple App Store and Google Play Store. The app will debut on iOS next month, with an Android version to follow shortly after. The announcement, made by Instagram head Adam Mosseri on Threads, comes at a time when creators are looking for alternatives to CapCut, which has long been popular for its easy-to-use video editing features.

Catering to creators with enhanced video tools

Edits offers a variety of features intended to appeal to content creators looking to produce professional-quality videos. Key features include a high-quality camera, an inspiration tab, and a dedicated space for tracking ideas. The app will also allow users to share draft videos with friends and collaborators, enabling easier teamwork on projects. After publishing videos on Meta Instagram, creators can view insights to monitor how their content performs on the platform—an important tool for growing their audience.

Unlike casual video editing apps, Edits is tailored for creators who seek more advanced tools for producing polished content. Mosseri emphasized that the app is “more for creators than casual video makers,” signaling its focus on professional-grade mobile video editing. Its integration with Instagram allows creators to seamlessly produce, edit, and track their content all within Meta’s ecosystem, streamlining content creation processes.

Meta's game plan in a competitive market

The launch of Edits is part of Meta’s strategy to adapt quickly to shifts in the digital content creation landscape. The company has a history of stepping in to fill gaps, such as when it launched Instagram Reels after TikTok’s ban in India in 2020, or when it introduced Threads as a competitor to platforms like X (formerly Twitter). With Edits, Meta aims to capture a share of the editing tool market, especially for creators who may be looking for a new app after the uncertainty surrounding CapCut.

Despite facing stiff competition from established platforms like TikTok, Instagram Reels, and YouTube Shorts, Edits has a key advantage in its seamless integration with Meta Instagram. This feature allows creators to easily link their video editing content to audience engagement on the platform, which could make it an appealing option for influencers and content creators. Given Meta’s vast user base and its ability to adapt to trends, Edits is well-positioned to succeed, offering creators a fresh and efficient alternative to existing content creation tools and video editing apps.