Micromax invests in AI start-up “inOne”

Accelerating its journey towards creating a holistic service ecosystem, Micromax Informatics has announced its investment in a consumer technology and AI-based start-up “One Labs” to bring users closer to smarter user experiences. The move further highlights Micromax's focus towards providing best-in-class services to its consumers, by strategically collaborating with top partners to provide customized offerings to its users. In the past, Micromax has partnered with some of the leading technology start-ups like Ixigo, Healthifyme, IndusOS, Gaana.com and others, to develop strategically relevant deployments of software that leverage its consumer footprint.

The flagship product of One Labs, “inOne” (www.inoneapp.in) is a platform to access apps across multiple genres from food, shopping, travel, deals, cabs, news, recharge, games and more from within a single app. In addition, One Labs has created an AI-enabled voice/chatbot solution called One Assistant which packages services provided on “inOne” in a virtual assistant format. The company has released a short comparison on how the One Assistant outperforms Siri and Google Assistant in a variety of use-cases.

“inOne” will be pre-embedded in Micromax devices and will further augment the features available to users on its Around platform.

Vikas Jain, Co-Founder, Micromax Informatics, said, “At Micromax, our emphasis is to drive innovations through software and services that would add a layer to the device ecosystem. A large chunk of our efforts are now concentrated on coming up with products and services which act as solutions to the needs of the fast-evolving consumers, empowering them with the latest technological innovations and eventually becoming an extension of their lifestyle. Given the fact that, artificial intelligence is the future of device ecosystem, we look forward to seeing how the partnership with One Labs will enable us to enhance user experience even further.”

Rahul Gupta, CEO & Co-Founder, One Labs, said, “We are proud to be working Micromax to bring over 100 million Micromax consumers closer to our compelling platform. While phone hardware is getting smarter and more efficient, we wanted to make apps smarter. Like Mobiles replaced pagers, we forsee that in a few years all-in-one apps like inOne will replace the need to download separate apps for different use-cases.”

The inOne platform currently hosts 50+ apps, combined in a neat package of under 10mb and can be downloaded from the Google Play Store. Some of the apps accessible on the inOne platform are Zomato, Ola, Uber, Flipkart, Amazon, Snapdeal, Housejoy, Nearbuy, Urban Clap, ixigo and BookMyShow. By virtue of combining apps, inOne enables price comparison across categories. For instance, Shoppr and TabShop @inOne compares prices across Flipkart, Amazon, Snapdeal and Paytm. So whether it is buying a phone or camera or anything else, the user gets the best price possible.