Micromax redefines the Consumer Electronics segment in India; aims to be a part of top 3 consumer electronics brand by 2021

Micromax Informatics Ltd., launched two new series of products – Google Certified Android Televisions and Fully Automatic top loading Washing Machines. With this, Micromax is yet again bolstering its product portfolio in the consumer durable industry in India to cater to the needs of the evolving Indian consumers.

Micromax’s family newest addition Google-Certified Android Television offers the audience a stunning picture quality experience with a 16:9 aspect ratio , comes in the 32”( 80 cms), 40”(102 cms) and 43” (109 cms) multiple screen. What’s even better is that the Android television has Google Assistant with voice-enabled search. All features of the Google Assistant on Android TV is the same Assistant being used and loved by consumers on phones and speakers.

To give an impetus to its existing washing machine portfolio, the company is launching Fully Automatic top loading Washing Machine. The Fully Automatic top loading Washing Machine is available with a wash capacity of 6.00 kg, 6.5 kg, 7.00 kg and 8.00 kg. With unique features, it redefines the experience of everyday solutions. The Fabricare Wash which is a combination of sapphire crystal shaped inner drum creates a special water flow for better cleaning and extra care of clothes. The super-wide drum creates more washing space which reduces twisting and wear and tear of clothes.  This newest offering priced at INR 10,999 will be available starting 15th July 2019.

Commenting on the launch, Mr. Rohan Agarwal, Director, Micromax Informatics Ltd. said, “Micromax, since its inception, has always stood for democratising technology at affordable price points. It has been our constant endeavour to understand the evolving needs of our consumers and offer the best of technology to cater to those needs. Taking that a step further, today we have announced a range of two new products in the consumer durables segment, with an aim to redefine the entertainment experience and everyday solutions for the Indian consumer. We look forward to the response from our consumers and are committed to grow this category further by consolidating our leadership position in the segment in India.” 

Micromax Android TV is enabled by Dolby Digital Sound. With Wi-Fi and Bluetooth connectivity, viewers can truly enter the world of endless options at the click of a few buttons. Loaded with features, the new Google-Certified Android Television will available starting INR 13,999 onwards from 11th July 2019.