Aimed at offering a bouquet of high-performance mobile devices to the Indian consumer, Micromax Informatics has entered into a strategic collaboration with Intel in India. The company has launched the 8-inch Canvas Tab P666 – its first Intel Processor-powered device in India.
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Powered by the Intel Atom Processor Z2520 (1M Cache, 1.2 Ghz), the new tablet will offer users a premium package with superior performance along with great aesthetics and an elegant glass-finish design.
Vineet Taneja, Chief Executive Officer, Micromax, said, “Our collaboration with Intel will be instrumental in our vision of creating a range of new mobile devices to meet the needs of both evolved as well as first-time users. At Micromax, we have always believed in bringing the most innovative solutions for our consumers by opting for smart partnerships.”
With regard to the new Canvas Tab P666 launch, he said, “We have been witnessing an increasing demand for high-quality tablets that offer a seamless experience and more efficient data consumption on the move. The Canvas Tab P666 has been designed to address such needs by offering a dynamic range of device capabilities powered by the Intel Atom processor that delivers a great performance.”
Debjani Ghosh, Vice-President, Sales & Marketing Group, Managing Director, South Asia, Intel, said, “We are very privileged to be working with Micromax, India’s leading local mobile device company to bring to market a high-quality product at an affordable price. The Canvas Tab P666 is the first Intel-powered tablet to be assembled in India by Micromax and is one significant step in the direction of realizing the government’s ‘Make in India’ vision.”
Users can choose from a multitude of applications pre-loaded on the tablet – M!Games to play high-quality games online; M!live to download unlimited latest Bollywood, regional videos, music, wallpapers, mobile games and applications; BookmyShow to book, buy & check movie tickets, show timings, schedule, reviews & news; Hike, an Indian instant messaging service that can help users to experience more privacy and share all kinds of non-media files and documents on the go. Apart from these, it has Swift Key, a smart prediction technology for a smarter, easier and more human experience; Dr Safety, a Trend Micro virus-scanning system certified as the best to stop malicious Android apps; Opera Mini Browser for fast browsing with maximum data savings.
