Reinforcing its efforts to democratize technology, Micromax Informatics Limited, India's leading handset player, has announced the launch of Canvas Selfie in India. Designed for the image-conscious women, the new smartphone equipped with 13MP rear and front cameras offers a perfect amalgamation of innovation, style and performance promising a superior mobile experience. Vineet Taneja, CEO, Micromax, has launched the phone with the IPTL stars Sania Mirza, Ana Ivanovic, Kristina Mladenovic and Daniela Hantuchova.
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Vineet Taneja, Chief Executive Officer, Micromax, said, "At Micromax, customer centricity has always been at the core of developing products. With over a million selfies being taken every day, out of which 40% claim to re-touch them, we have created a perfect blend of hardware and software to give you that perfect selfie. The Canvas Selfie is an ideal smartphone for the selfie-obsessed users delivering fantastic images and equipping them with great beauty editing tools to look glamourous always."
Users can capture high-quality images and spectacular selfies with the 13MP Auto Focus front and rear cameras with Sony Sensor and share them instantly with your social networks. The smartphone comes with inbuilt beauty tools in the camera application like Eye Enhancement which makes eyes bigger and brighter; Face slimming which helps give you high cheek bone effect and rid you of the double chin; Skin Smoothening which helps remove all the blemishes; Teeth Whitening for perfectly white shiny teeth; Remove Oil to get rid of the oil patches and one can also add make up effects like mascara, eye-shadow, blush and lip gloss.
Equipped with a 4.7-inch HD IPS display toughened with Corning Gorilla Glass 3, the curvy smartphone offers a captivating and immersive experience. Users can be guaranteed of seamless multitasking and experience with the powerful 1.7 GHz Tru-Octacore processor promising faster accomplishments for all work on-the-go. Power-packed with a 2,300mAh battery, the Canvas Selfie delivers continuous connectivity and comes with a 2GB RAM and 16GB ROM to store all the numerous selfies one clicks.
Running on the latest Android 4.4 KitKat, the dual-SIM Canvas Selfie gives users the access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization, etc. Available in Mystic Blue and Angelic White colours, the smartphone comes with an expandable memory of up to 32GB relieving users of all the storage woes.
The Canvas Selfie will be available in online and offline stores starting January second week.






