Microsoft to buy Xandr from AT&T
2021-12-22![Microsoft to buy Xandr from AT&T Microsoft to buy Xandr from AT&T](https://varindia.com/storage/news/uploads/2018/02/61c31438dbe5a.jpg)
AT&T Incorporations has agreed to sell its global programmatic advertising marketplace, Xandr Incorporations to Microsoft.
Xandr’s technology strategically complements Microsoft’s current advertising offerings and will help accelerate delivery of digital advertising and retail media solutions for the open web by combining Microsoft’s audience intelligence, technology and global advertising customer-base with Xandr’s scaled, data-driven platform.
Referring to the tech industry’s shift away from tracking technologies that target ads based on a user’s online activity, Mikhail Parakhin, President of Web Experiences at Microsoft said, “With Xandr’s talent and technology, Microsoft can accelerate the delivery of its digital advertising and retail media solutions, shaping tomorrow’s digital ad marketplace into one that respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals.”
He further added that their approach “respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals.” AT&T launched Xandr in 2018, combining its data and analytics business with technologies from its acquisition of digital and TV ad marketplace AppNexus.
Financial terms of Microsoft’s agreement to acquire Xandr were not disclosed in the announcement. The companies said the acquisition will require customary regulatory approvals.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.