US-based technology major Microsoft wants to double its Surface device business in the next three years in India.
The company’s Surface laptop and two-in-one portfolio now has eight devices available in the market with prices starting at Rs 38,000-Rs 40,000. Microsoft has already doubled its business in the last two years with the pandemic enabling new business opportunities for the company across consumer and enterprise segments.
Bhaskar Basu, Country Head – Devices (Surface) Microsoft India, said, “It’s just been six years for Surface in India. And, the pandemic has been almost an accelerator of sorts with our business doubling in the last two years across commercial and consumer businesses.”
He said that rapid digitisation across industries has driven the demand for laptops, which has helped Microsoft increase its Surface device sales in the country. He also said that the competition is intense in the laptop market as it is becoming a “commoditized space”.
“The Indian consumers and businesses are being offered a tremendous amount of choice across platforms. I would like to believe that Windows still has a tremendously strong mindset amongst Indian customers and beyond,” he added.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
