Mitashi launches PLAY Senior Friend for Senior Citizens
Mitashi is all set to release their very first smartphone for Senior citizens – The Mitashi PLAY Senior Friend. When it comes to the senior generation, technology has always been something they stay away from. There also aren’t many gadgets out there that are made keeping them in mind. That said the Mitashi PLAY Senior Friend is just the right smartphone to allow your elderly loved ones to take the jump.
Commenting on the launch, Adnan Chara, Vice President - Gaming, Toys & Telecom – Mitashi Edutainment Pvt. Ltd., said, “A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push! Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind.”
The Mitashi PLAY Senior Friend is a feature-rich yet economical smartphone that caters to the needs of the senior generation like large font dialer, large font for storing contacts and reading messages, FM radio, SOS button for emergencies, color coded icons for seniors who cant read or write, dual sim and dual camera and yet does not scare them! The smartphone also has a Kitkat android version 4 inch IPS screen, 1.2 G Hz Dual Core Processor, 512MB of RAM, 4GB of in-build memory and is priced at Rs. 4999/-.
Mitashi has packaged this smart phone in a first-of-its-kind see-through box that allows you to inspect the aesthetics of the phone before you purchase it.
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