eBay India has shared key habits of Mobile Commerce Users in India. The findings are basis the eBay India Mobile Commerce Survey conducted with over 4500 eBay India users in May 2012.
Muralikrishnan B, Country Manager, eBay India said, "Mobile Commerce is starting to gain traction in India with the burgeoning smart phone penetration and a large number of Indians now use their smart phone to shop as well as compare prices. eBay India is a believer in Mobile Commerce & we have launched a suite of apps to cater to the Mobile Shopper & aid his online shopping behavior."
Highlights of the eBay India Mobile Commerce Survey are: Over 94% of Indian smart phone users access the internet on their mobile. The Home is the favourite access point for the mobile internet. Shopping is the third most popular category of search after emails & social networking. Over 87% of Indian smart phone users compare Product Prices online. Over 30% of users have stated that they always find better deals online & 49% have stated that they 'Mostly' find better deals online. 68% of users have made an online purchase using their smart phone. Gadgets are the most popular online purchases. Mobile Commerce Users are savvy shoppers & use their smart phones to check product prices (84%). Other popular activities are to locate a store (65%), research product features (57%), find deals (55%), check product availability (48%). Samsung & Nokia (40% each) are the smart phone of choice for the Mobile Indian. The iPhone (17%) is the third most popular smart phone brand.
