SANJEEV SEHGAL
FOUNDER & MANAGING DIRECTOR, SPARSH CCTV
Sparsh CCTV views its channel ecosystem as a long-term growth partner rather than simply a route to market. With more than 2,000 associates across India, it wants partners to participate across the surveillance lifecycleā€”from products and projects to AI-led solutions and ongoing support. As surveillance evolves from standalone cameras towards integrated intelligent systems, Sparsh sees opportunities for distributors, VARs and system integrators to move higher up the value chain. Its strategy focuses on indigenous technology, STQC-certified solutions, portfolio breadth, technical enablement and after-sales support. Growth opportunities across transportation, infrastructure, manufacturing, BFSI and smart cities can further help partners build project-led and recurring businesses around AI, cybersecurity, compliance and integrated surveillance solutions.
