Bloom is back in the Indian mobile handsets market. Manish Jain, CEO, MSRTelecom Pvt. Ltd (MSR), has recently announced acquisition of the brand from Byondtech Pvt. Ltd, Pune.
MSR is targeting a top-line of Rs.250 crore in the first year of operation and plans to launch 26 models. In the first quarter which includes 6 smartphones to target all the key segments of the market under the Bloom brand. Bloom shall be positioned as an aspirational brand targeted at the youth.
Sharing MSR plans for Bloom, he stated, “MSR has drawn a sharp and innovative strategy for making Bloom the preferred brand of the Indian youth.”
According to Jain, the cutting-edge design and urbane style shall be the key differentiator. A phased pan-India rollout of the brand is planned. The first phase shall target availability at the top mobile phone retail outlets in 10 major states, covering North and East of India. Jain stated that a well-experienced team is already in place as are most of the distribution tie-ups.
The company has set up its own after-sales service network to ensure promptness and customer delight. Incidentally, Manish Jain was a core team member at Byondtech when Bloom was launched four years back with an innovative sales strategy that had made Bloom quite a success as a dependable, value-for-money mobile phones brand.
