Muneer Ahmad, Business Head, ViewSonic India

"The first thing we realised after the outbreak of COVID19 pandemic was that there is a dire need to protect our employees and other people around. So, the first step we took was to provide work from home to our employees and shift all operations online, this way we are able to work every day without jeopardising the health of our workforces and without obstructing the business. And second step we took was to help the society in any way we can, therefore we are offering ‘myViewBoard’ premium subscription free of cost to support distance learning. It is easy to use and allows real-time collaboration through video audio conferencing, huddles and digital white boarding. The brand is also in the process of introducing Virtual classrooms with a capacity facilitate multiple students by allowing two-way audio communication, video streaming, Google classroom integration to help build and uplift the digitization of education in India.

The current scenario has definitely affected our marketing approach and we have adapted to these changes in the best possible way, we can at this time. We make sure that we maintain a clear line of communication between our partners and customers through various available sources. Since the education sector has taken a hit, we are supporting distance learning and setting up virtual classrooms as school and colleges are shut since over a month now.

We did observe, some drop in demand, mostly in government sectors due to financial year closing and pandemic crisis. The government is investing most of their time and resources to cope up with Covid-19 crisis in the country, as it should be. Our operational warehouse is in China, and since the country has recovered, the flow of our products is better than the past couple of months, so we are hopeful to get some good business in the near future. Moreover, at present we have listed some of our B2C products like LED Projectors and monitors at online marketplaces focusing more on e-commerce.”