Navneet Sah, National Channel Manager - India, RSA - a Dell technologies business
“The RSA SecurWorld Partner Program is designed for a mutually profitable relationship. The program has three tiers, each with their own requirements and benefits. The more committed one is to RSA, the higher is their tier and the greater the benefits.
There are 3 RSA SecurWorld partner tiers:
1. RSA SecurWorld Gold Partner – Entry level tier primarily consisting of VARs who manage authentication businesses.
2. RSA SecurWorld Platinum Partner – Mid-level tier who specialise and focus on a few RSA products but are heavily invested in them.
3. RSA SecurWorld Titanium Partner – Top level tier who have strategic focus on RSA products and solutions and are heavily invested in RSA through training and professional services.
RSA’s Deal Registration program provides upfront product discounts to partners who engage with customers early on in the sales cycle and deliver incremental business to RSA through new customers and/or new projects. Partners holding approved deal registrations will be the sole partner eligible to receive any further cost relief.
All SecurWorld partners receive access to RSA Partner Central, the hub for all program and product information. It is the place to submit deal registrations, access training, and download a variety of sales resources.
The RSA Rewards Program offers additional opportunities for partners to earn margin for finding, developing and closing net new sales opportunities. It provides an additional backend rebate tied to a percentage of closed, incremental business.
All partners have access to marketing development funds by request and Titanium level partners accrue co-op funds quarterly as a percentage of all eligible products they sell. They can use these funds to support activities such as training, demand generation, demo equipment, or RSA-dedicated headcount.
RSA offers a comprehensive accreditation program for VARs, enabling them to specialize in the solutions that best align to their skillset and GTM initiatives. Most of the training is online to minimize time out of the field, but also includes in-person workshops at the more advanced levels for additional hands-on training.
RSA offers a broad array of marketing tools and resources to help generate demand and promote solutions to customers in the most effective way possible.”
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