Nazara Technologies plans to invest in selected gaming startups
Interactive gaming and sports media company, Nazara Technologies is planning to invest up to $20 million next year in startups in India, Middle East and Africa. It has already made transactions worth $50 million in 13 startups in the last two years, according to a statement.
"Nazara aims to act as a catalyst to further expedite growth of gaming; e-sports and sports content across emerging markets," it added.
The company said it plans to infuse "risk and growth capital in the selected startups besides offering mentorship via the founders of the companies from Nazara's current portfolio of investments and Nazara's leadership team".
The startup teams will also be able to leverage the vast geographical reach of Nazara's business operations spanning across Africa, Middle East, South East Asia and the Indian sub-continent, it added, while also getting an opportunity to encash network of experts across financial and legal strategy, brand and performance marketing; media ad sales; brand solutions in addition to running games as services.
"They will have access to local payment options with ready-made legal infrastructure to expand into the above geographies apart from reaching out to Nazara's network of over 100 million-plus monthly active users in India," the statement said.
Nazara has acquired majority stake in Next Wave Multimedia, Nodwin Gaming and HalaPlay Technologies. Its other investee companies include Mastermind Sports, Moonglabs Technologies, Bakbuck, CrimzonCode and others.
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