NDS has announced that they are providing an advanced user interface for Astro to support the launch of an enhanced video on demand (VOD) service as part of the Astro B.yond platform.
Brian Lenz, Chief Innovation Officer, Astro said, “We pride ourselves on providing innovative services and quality content to our subscribers and this deployment combines the two by enabling our subscribers to easily access, purchase and enjoy our on-demand content library.” He added “NDS has supported us in a number of deployments to enhance our platform and we value their ongoing commitment to enriching our service.”
Sue Taylor, SVP & GM Asia Pacific, NDS said, “The Astro platform is one of the most advanced in Asia and this development will enhance their on-demand offering to support increased ARPU from subscribers.” She added “As an innovator in the market, Astro strive to provide their subscribers with advanced services that will enhance their experience and we are proud to be their technology partner of choice.”
