Arvind Saxena, Head - Marketing Centre of Excellence (MCoE) - Global Smart Cities (GSC), NEC Corporation and CMO, NEC Corporation India, has a clear long-term vision for the company's marketing function. He is focused on establishing NEC as a technology leader, problem-solver, and trusted partner, while simultaneously driving societal progress.
He says, “The long-term vision for NEC India’s marketing function is to establish NEC as a technology leader, a problem-solver, and a trusted partner, all while driving societal progress. By blending technological innovation with human-centric solutions, we aim to create a powerful brand narrative that positions NEC as indispensable to India’s digital transformation. Building and maintaining NEC’s strong brand identity hinges on three pillars: thought leadership, innovation, and localized storytelling. First, NEC India actively participates in high-impact industry forums, including keynotes and thought leadership sessions, where it shares its vision for digital transformation, smart cities, and public infrastructure. This not only positions NEC as an industry leader but also ensures that the brand remains at the forefront of technological and societal discussions.
Internally, NEC promotes strong brand alignment across all levels of the organization through campaigns like #GrowWithNEC, which fosters a unified culture and builds advocacy from within. By emphasizing inclusivity, social responsibility, and the positive societal impact of its innovations, NEC maintains its brand relevance and strength, both in the Indian market and globally.”
