In a joint survey for more than 620 software developers and 194 enterprise software end users, SafeNet and the Software & Information Industry Association (SIIA) have revealed that developers continue to struggle with solutions to secure their critical intellectual property (IP) without disrupting their business. As a result of not implementing the right licensing models and security as a foundational pillar of their business, software developers are finding that they are losing revenue, seeing diminishing profitability and increasing the risk to their brand and overall reputation.
The key findings of the survey include that One out of two (53 percent) software publishers surveyed said they would have driven higher revenues for their software if they had more licensing flexibility and nearly one out of two (48 percent) software publisher respondents admitted that competitive IP theft had a significant impact on their business.
In addition to licensing and piracy issues, nearly one out of two (46 percent) software publishers now report that dysfunction in their back offices has had a significant impact on their business, with nearly two out of three (60 percent) admitting that they struggle with back-office licensing processes.
Prakash Panjwani, Senior Vice President, SafeNet said, “These survey results highlight the tremendous need for a change in how software developers approach and execute their software monetization strategies. Developers need solutions that address the four key elements of software monetization—effective packaging, access and compliance control, back-office automation and management, and usage monitoring. By adopting a comprehensive approach to software monetization, organizations can not only protect their critical IP from piracy and reverse-engineering, but help drive revenue and profitability as well.”
Software developers are experiencing the evolution of software monetization.
