neoteric launches new channel initiative Xperience live in Mumbai

In continuation of the channel engagement initiatives, neoteric infomatique ltd has kick-started “Xperience Live” – a hands-on promotion activity enabling brand positioning and awareness. It is a live demo activity that provides hands-on experience of the products to the target audience, leading to an overall increase in footfalls and an incremental sale which is a great channel partner value add.

The objective is to create awareness about the products and solutions. This activity is a WIN-WIN-WIN – since brand gets visibility, channel partners get customers attention and customers get an insight into the USP of the product and can take relevant purchase decision. Here the promotion is outside partner store generating more interest and therefore visibility for the product and the channel partner.

In the month of May, Xperience Live was conducted in three locations of Mumbai; CBD Belapur on 2nd May, Thane on 10th & 11th May and Vasai on 24th May, 2014, respectively for promotion of specific SKUs from the leading brands like BenQ, Emerson, Lenovo, LG, NEC, One for all and Umax.

Hari Nair, ZM WEST-I, stated, “To increase sales, attract new customers, and retain the current customers, many retail stores implement various sales promotion techniques. Hands-on experience and sales promotions have proven effective at increasing the overall bottom line in many retail stores. Understanding and effectively tracking such campaigns are essential to increase the visibility of the brands and in return boost sales.”

He further added, “With this campaign, we will generate awareness of the product amongst the end customer community, besides strengthening channel partner relations. We are looking forward to organizing more such events.”

Xperience Liveis a brand property of neoteric. It has garnered popularity because of relationship and engagement value it offers.