NetApp guided by the policy of building a trusted, long-term partner ecosystem

HITESH JOSHI
DIRECTOR - CHANNELS AND ALLIANCE, INDIA & SAARC, NETAPP

“NetApp   sees   its   partners   as an extension of our business, and strengthening the channel ecosystem in India continues to be a top priority. We are a 100% partner-led company, and our partners are at the center of how we go to market. Our channel engagement model is built on the belief that success comes from shared growth, where we empower partners with the tools, training, and incentives they need to deliver differentiated value to customers.

KEY INITIATIVES & PROGRAMS

Over  the  past  few  months,  we have rolled out initiatives to help partners capitalise on the growing demand for cloud, AI, and hybrid multicloud solutions. We have expanded our Partner Sphere program to provide deeper training, enablement, and rewards, making it easier for partners to differentiate themselves and deliver greater value to customers. Our focus is on co-innovation — giving partners access to NetApp’s latest cloud- native, data management, and AI-ready infrastructure solutions, so they can help enterprises modernise faster. We are also investing in regional partner support and co-marketing initiatives in India to build stronger go-to-market motions. By simplifying engagement models, increasing agility in deal support, and creating more opportunities for joint growth, we’re ensuring that our partners are well-equipped to address the evolving needs of Indian enterprises in today’s AI-driven, digital-first economy.

In India, our focus has been on deepening partner enablement
— with investments in certifications, co-marketing, and demand- generation initiatives that help partners expand their reach. We are also prioritizing collaborative go-to-market motions, so partners can leverage NetApp’s technology leadership while bringing their own unique strengths to customers.”