netCORE solutions at the Internet Retail Expo highlighted that the enterprises should focus on nurturing customer relationships and reap benefits of the customer-marketer bond forever. With appropriate strategies on expanding footholds towards northern India, netCORE planned to come up with a series of knowledge sharing workshops for enterprises to get insights on the best practices of email marketing as a key tool for marketers to succeed.
The knowledge sharing workshops emphasized on offering a value proposition by means of behavioral targeting ill effects of employing unethical means to increase one’s subscriber database by means of purchasing data or using data that has been referred by a third party. The hands-on workshop deep-dived into the intricacies involved in the entire customer life cycle; basically covering customer acquisition, data analysis, seeking and implementing feedback and eventually, customer retention. The workshops helped in explaining the limitless possibilities that arise out of a critical examination of consumer behavior.The session advocated innovative means of gathering and analyzing subscriber data to arrive at valuable insights.
Kalpit Jain, Chief Operating Officer, netCORE said, “Organizations today need to understand that using Email Marketing to connect with just about anyone to sell your products and services is a big no-no. While this might reap short term gains, bombarding unknown people with the same set of sales pitches definitely hampers an organization’s long term brand image. Organizations should start slow and focus on expanding their customer base by ethical means.”
