Netflix reportedly looking for ending password-sharing feature
Streaming giant Netflix is reportedly planning to put an end to its password sharing feature in early 2023. The company plans to ask users to pay for sharing accounts with others outside of their household.
The trials for this have already been underway in a few Latin American countries, where Netflix has been charging a fee of $3 extra for the same. Netflix plans on enforcing password sharing rules by tracking IP addresses and account activities. While, it does not plan to put an end to the password-sharing feature at once as the company fears that it would alienate its customers, it plans on putting an end to it gradually.
Recently, the streaming giant had announced the ‘Profile Transfer’ feature to prevent password sharing that had been rolled out to all members globally. Netflix also announced that it will launch ‘Nike Training Club’ in December, with which users will be able to stream fitness content.
Netflix is also planning to build a state-of-the-art production facility at a former Army base at the Jersey Shore that will cost more than $900 million, and create thousands of jobs. The company plans an additional $848 million worth of investments in 12 sound stages and for other uses related to the film industry.
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