NETGEAR eyes SMB segment

NETGEAR (NTGR) is planning to expand its product portfolio and drive a stronger partner strategy with the prime focus towards SMBs in India in a bid to address the increasing opportunities in the SMB segment and encouraged by the significant growth in its SMB business last fiscal.

Subhodeep Bhattacharya, Regional Director, India & SAARC said, “Our focus is on SMBs. As per the statistics, India is a home to around 50 million SMBs, of which 10 million are tech-savvy. This number or the addressable market opportunity will upsurge to approximately 11 million by 2015. Also, SMBs in the country will grow at a compound annual growth rate (CAGR) of 15 % by 2015, contributing $ 15 billion or over one-third of India’s overall IT spend. Hence we can foresee overall growth for NETGEAR in coming years by tapping the SMB segment.”

"With these wide array of product lines, we can surely address the requirements of every aspiring SMB company in India. Our products are technically competent, rightly priced, and easy to use that provides much more compelling value proposition to the consumers. We want to see ourselves as leaders in home and retail segment, commercial space, and service providers sector. In India, the initial focus was on low-end market but now the company is having very ambitious plans to expand heavily into the mid-market," Subhodeep further added.