Challenges: One of the challenges faced by DTH players is the cascading effect of the value of transponders used to transmit content to subscribers. As compression allows for more content to go through the same satellite, the value of transponders will fall. As bandwidth explodes, demand for content will increase exponentially. Thus the need for niche content providers will increase, and there will be a downward pricing trend for the current type of content.
Solution: The architecture suggested was to have at least 2 servers running per application with a load balancer. The new architecture would ensure resilience at an application level.
Testimonial: Our key focus on choosing the vendor - I say vendors because the partnership hadn't been formed at that point – was about the deep understandingof the DTH business and flexibility. This is exactly what we appreciated when we had the discussion with the Netmagic management team” – Deputy Vice President of IT, Manpreet Singh Sabharwal at Dishtv.
