Netskope emphasizes on the importance of setting clear goals for its partners

Matt Paull 
VP Channel & Alliances APJ - Netskope

Netskope offers tailored programs that recognize and reward partners for their achievements, and stimulate demand for continued success. Its broad incentive framework not only enables partners to capitalize on financial rewards, but it extends to strategic sales and co-marketing opportunities. 

A strategic and well thought out partner program is the linchpin of an organization's success. The partner program is the formation of a like-minded community, and dynamic ecosystem that is integral to amplifying reach, bolstering expertise, and leading through innovation. A strategic partner program not only fuels mutual growth, it drives new and incremental revenue streams and opens up new market avenues. We firmly believe that leaning into a partner program and harnessing the collective strengths of an ecosystem empowers organizations to deliver far superior outcomes for their customers, while ensuring they receive best-in-class technology and long-term support. 

At the heart of our partnerships lies transparent and open communication, which we believe is the cornerstone of trust-building, sustained mutual success, and respect. From the outset, we emphasize the importance of setting clear goals, defining mutual objectives, and expectations we have of each other. Our partner portal serves as a comprehensive real-time library, offering access to the latest information, marketing resources, training content and knowledge paths, partner incentives, and support materials.  

We leverage regular communications channels like newsletters, social media, webinars and live forums to ensure our partners stay updated on industry trends and product advancements. Moreover, we champion an open-door policy - ensuring every member of our team is accessible to our partners - actively encouraging constructive feedback to celebrate our wins, address concerns and foster collaborative growth. 
Netskope's incentive and reward policy, which forms part of our global Partner Evolve Program, is designed to be a strategic catalyst for ongoing partner success. Partnerships are a symbiotic relationship, and our priority is empowering our partners to thrive, fuelled by our commitment to the mutual goals and objectives we set together. 

We offer tailored programs that recognize and reward our partners for their achievements, and stimulate demand for continued success. Our broad incentive framework not only enables our partners to capitalize on financial rewards, it extends to strategic sales and technical enablement and co-marketing opportunities. Our performance-based incentives incentivize growth, while special promotions and price protection drive accelerated profitability. We focus on setting clear milestones and offering tiered achievements that empower our partners to chart their own course to success and enhanced rewards.