New Dell EMC Channel Partner Program unveiled

At Dell EMC World 2016 in Austin, the company provided a preview of the new and highly anticipated Dell EMC Partner Program, set to formally become effective in February 2017.  

Designed in collaboration with partners and drawing from the best aspects of the former Dell and EMC partner programs, the Dell EMC Partner Program will provide unprecedented business opportunity for partners and reaffirms Dell EMC’s strong commitment to the channel. Built on three core tenets – to be Simple, Predictable and Profitable – the new program will ensure partners have ample opportunity, business confidence and commensurate profitability regardless of their program tier.  

“The new Dell EMC Partner Program will bring together two great programs into one extraordinary program that enables our partners to leverage our industry-leading portfolio and accelerate their business quickly,” said John Byrne, President, Global Channel, Dell EMC. “The growth Dell EMC is experiencing in the channel is a brilliant illustration of our mutual success to date, and the new program is purpose-built to continue to fuel this momentum. Our partners wanted a program without unknowns, and this program provides that transparency while ensuring predictability and profitability. The opportunities to win big with this program and with Dell EMC are extraordinary. Our goal is to excite and delight this amazing and powerful partner community.” 

In December, Dell EMC will announce tier thresholds for partners, providing a full six months for partners to ramp up to the new criteria. Program tiers, developed to elevate Dell EMC  partners over competitors and establish a clear path to up-level, will include Gold, Platinum and Titanium, as well as an exclusive, Titanium Black partner tier for the highest performing partners.  Tier levels align with the key business models of partners, enabling flexibility where needed to meet customer needs. Benefits will include generous rebates for channel partners who drive new business, attach services, sell the full portfolio and offer the portfolio exclusively. 

The expansive program will encompass the entire Dell EMC partner ecosystem, inclusive of Solution Providers, Cloud Service Providers, Global Alliances, OEM Solutions partners and distribution.