New Videonetics debuts its refreshed brand personality

Videonetics has debuted their refreshed brand personality including a bold, intriguing & dynamic brandmark that impersonates their deep rooted ideology of creating unique and transformational technologies. Inspired by their award-winning AI & DL powered video analytics engine, Videonetics and their associated brands are now represented by a new positioning statement, ‘Look Deeper’.

Their new brandmark signifies Movement. Movement towards new discoveries and imagination. Videonetics are a deep-tech business, demanding constant, new thinking and believe in creating category-bending, envelope pushing, new-generation security paradigms. The lateral ‘V’ in the new logo stands to demonstrate that Videonetics’ exploration never ceases for they are a Brand with leadership, ambition, and heart!

With strong expertise and technical capabilities, Videonetics provides its clients with fresh, relevant insights on their customers and businesses. The new logo also signifies that Videonetics is the place where big, transformative, technology is born, and the best science is applied to security thinking.

The new positioning, ‘Look Deeper’ exemplifies intelligence of Videonetics to anticipate changes impacting their customers and meet their requirements with AI powered custom-built solutions. Moreover, it also describes developing deep relationships with their partners, eco-system players and customers, therefore, aiming to build a better and safer world.

The ‘New Videonetics’ reinforces the company’s value of innovating state-of-the-art AI powered products and continuous technological development, while remaining committed to providing the highest standards of support to their partners and customers.

Dr Tinku Acharya, Fellow IEEE, Founder & MD, Videonetics said, “We have built our success upon being customer-focused, forward-thinking, and bringing indigenous innovative technologies. I am very excited with our new branding and identity that exemplifies ‘Brand Evolution’. At a global level, this is an exciting opportunity to differentiate ourselves as a world-leading AI powered Unified Video Computing Platform company in the industry. The ‘New Videonetics’ reaffirms how we uphold our values of innovation, drive to solve real-world problems, and serve our customers and the industry.”

“We have truly come a long way. Videonetics works at the intersection of progressive strategy, creative vision, and transformational technology. With the evolution of our brand personality & identity, we seek to stimulate our ‘Customer First’ culture, product platforms, our vision, and our promise for excellence. We are gearing ourselves to create new value streams & deliver beyond the expectations of all our partners and customers”, expresses Avinash Trivedi, VP-Business Development at Videonetics.