Newer technologies bring both comforts & challenges

New technologies such as automation and artificial intelligence (AI) generate new insights and amplify your team's productivity. Marketers' use of AI is expected to grow more than 50% in the next two years. Why? For More effective campaigns with higher ROI and joining ‘Digital Marketing Strategies - Data, Automation, AI & Analytics’ to create a roadmap for digital success.

It is a fact that many companies are not thinking about the IT budget; they are thinking about technology and how do we use technology, software, data and AI to create new capabilities faster to grow the business. Whether we realize it or not, technology has seeped in deep into our lives and pervaded through most of our daily tasks. Everything from how we eat to how we travel is laced with technology and this is quickly making the world an easier place to live in.

In India as well, the technological revolution is well underway. From simple apps to playing games on our phone, we have reached the stage where AI allows us to step inside the game and live it. A major transformation in the Indian food delivery industry came about when restaurants employed the internet and began taking orders online. The process further evolved as companies such as Swiggy and Zomato rolled out technology through which users could track their orders through an app.

As smart TVs merged television channels with online content, home entertainment took a huge stride ahead. Instead of watching a small set of television channels, Indian viewers upgraded to on-demand viewing. Gaming on bulky consoles transformed into sleek Virtual Reality gaming platforms. Artificial Intelligence has ushered in an era where machines are able to handle a huge chunk of human tasks. Companies are changing the way we perform everyday tasks with their state-of-the-art products which don’t just do a very thorough job but also turn out to be more cost-effective in the long term.

Evaluating technological revolutions, it appears that technology has had the most impact on the way we communicate. With high-speed data connections and unlimited mobile apps for communication, mobile phones have become an indispensable part of our lives. The other side of the coin is, while you fully depend upon the technology, the technology then will start using you. That seems the biggest threat in the coming days.