Nikon India has announced the launch of its COOLPIX Spring Series 2014. Catering to the varied shooting requirements of beginners, photography enthusiasts and leisure snappers, the COOLPIX Spring Series 2014 integrate sophisticated features, high performance and super telephoto capabilities up to 60x zoom, Dynamic Fine Zoom, high definition video recording, Wi-Fi capabilities, GPS technology and many more that make capturing images simple and exciting.
The 16 new models added to the COOLPIX portfolio, integrate the best of Nikon’s heritage with youth, sparkle, cutting-edge innovation and relentless pursuit of quality. These newest COOLPIX cameras are synced with the brand’s philosophy of making digital photography more accessible to consumers and enabling them to take spectacular pictures. A ‘must-have’ to capture precious moments of life, each of these cameras is designed to offer easy operability, portability and best image quality together.
On the announcement, Hiroshi Takashina, Managing Director, Nikon India states, “Nikon strives to answer the diverse photography needs of the consumers with innovative, stylish and technologically superior offerings. In the new COOLPIX spring range 2014 we’ve incorporated useful features and technology while still providing the image quality that Nikon has become synonymous with, so users can spend less time maneuvering their camera and more time steering their photography experience and adventure. The compact and portable size makes these cameras ideal to have on-hand, to capture all significant and everyday moments of life.”
Sajjan Kumar Vice President – Imaging, says, “Nikon blends its technological expertise with a deep understanding of its consumers to create new products with advance capabilities and superior performance.The new COOLPIX cameras are specially designed to deliver remarkable clarity, easy operability, portability and image quality that Nikon is admired for. This exciting array of stylish designs and vibrant colors cuts across all age groups making COOLPIX as the most successful and sought after cameras amongst photography enthusiasts.”
The launch included 16 new models with 45 color variants in the Life, Style, Performance and All Weather series. The latest COOLPIX P-series models COOLPIX P600, COOLPIX P530 and COOLPIX P340 come packed with myriad easy-to-use and creative features, super-long zoom lenses and the versatility needed to capture images and Full HD videos both near and far. While, the powerful COOLPIX P600 boasts an impressive 60x optical zoom from a wide-angle 24mm to an unbelievable 1440mm (35mm equivalent) range with the capability to reach even further using 120x Dynamic Fine Zoom1. The Nikon P600 is every budding filmmaker’s delight, shoots Full HD movies with stereo sound in 60i/50i formats.




