I define Digital Transformation as the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. It is the reimagining of business in the digital age.
Our agenda for 2021 and beyond is structured on the following four digital transformation approaches and further nine elements of digital transformation that our organization has adopted, initiated and would be implementing: Four Approaches: Transform our Processes, Transform the Business Model, Transform the Domain, Transform the Organizational Culture. Nine Elements:
Enhance our Customer understanding, Enhanced sales pitches, Increase Customer touch points, Automation, Virtualizing individual work, Performance management, Digitize the business and Introduce Digital products. Our organization is working expeditiously towards achieving all the above in a relatively shorter period of time.
