No Right is Left by RAH

Dalip Arora,
COO India & SAARC,
RAH Infotech Pvt. Ltd.

The small and medium enterprises are facing increasing competition in the wake of global liberalization. Timely payment collections and getting a good margin of profit are the key challenges SMBs face today. As such, innovation along with entrepreneurial abilities are  the trump cards in this game-changing IT landscape. Established by global IT leaders in the year 2005 with a focus on providing state-of-the-art technology solutions, today RAH Infotech Pvt. Ltd. (RAH) is amongst one of India's fastest-growing IT value-added distribution (VAD) companies. 

During six years of its operations, RAH has been providing enhanced IT solutions to a large number of channel partners and corporates in India and SAARC countries and has been growing more than 30% year on year. Though RAH caters to its customers across all verticals, their major focus is on IT/ITeS, banking, manufacturing and telecom. 

The company today has a team of more than 50 highly experienced and motivated professionals, strong sales, presales and post-sales strength along with strong logistical support across the country. It has a strong channel base of more than 450 VARs and SIs across India and SAARC.

RAH specializes in providing Information Security, Wired and Wireless Networking Solutions, Regulatory Compliance Solutions, Application Delivery Solutions, Cloud Computing and Virtualization Solutions, KVM Solutions, IP Surveillance Solutions, Managed Services and Technology Consulting Services.

RAH is associated with brands like A10 Networks, Alfa Network Inc., Altai Technologies, Astaro, Barracuda Networks, Celestix, Fat pipe, Maipu, Micro Tik, Quest Software, SMC Networks, Trustwave, WatchGuard and Wavion.

Focus for 2012...

The company's focus for the year 2012 is on expanding its reach to be able to reach more customers and to add more value. It will continue to add more solutions under its umbrella to be able to provide comprehensive information management solutions to the partners and customers all under one roof. “As we strengthen our portfolio of solutions, our focus will also be on educating and enabling our partners to be able to pitch these solutions to the customers. Soon, we will have our in-house marketing team which will help our vendors in promoting their solutions and will also help our partners with respect to marketing thereby adding value to both our partners and vendors,” says Dalip Arora, COO India & SAARC, RAH Infotech Pvt. Ltd.

RAH signed up with Trustwave, a provider of on-demand data security and payment card industry compliance management solutions to businesses and organizations throughout the globe. This partnership will help in furthering the commitment towards securing customers through the channel partners.

Channel Initiatives...

RAH Infotech believes in working hand-in-hand with the partners who are an integral part of its business model. RAH Infotech has a strict “no direct dealing with the customer” policy which not only upholds the business ethics but also brings the partners closer to the company. 

“Channel enablement is one of our key focus areas and we regularly conduct sales and technical training programmes to get them updated on all the latest technologies we deal with and also get them market ready. We also provide them with marketing support to help them sell better,” adds Arora.

In the end...

According to RAH, upcountry market is of strategic importance. Though the major chunk of its revenue comes from Enterprise business, SMB market is picking up fast and will be the next big thing in the days to come. With a host of products and solutions to offer, the company aims at tapping the potential of this growing market especially in the tier-II and tier-III cities. And to achieve this, RAH will be recruiting more tier-II and tier-III partners to reach out to the customers in these cities and also will have a channel team especially to focus on upcountry markets working closely with the partners in these regions.

For more contact:
Moumita Deb Choudhury
moumita@varindia.com