Nokia and Maxus India has selected Vuclip to promote the Trendify brand campaign for Nokia Lumia 510 on Vuclip’s mobile video portal and social networks. To make Vuclip the ideal platform to integrate "TRENDIFY", 65% of Vuclip’s 14 million Indian users share videos primarily through Facebook and Twitter.
Social users in general and the youth in particular are in the age of “discovery” enabled by the proliferation of Internet-enabled mobiles in India. Identifying this, Nokia, Maxus India and Vuclip have joined hands to empower the youth to discover and create new trends in time and spearhead innovative social media campaign on mobiles. As part of the product innovation involving a seamless integration with Vuclip, for the first time, the “Share” button has been changed on a video portal to reflect the brand campaign. The “Share” button for each video has temporarily been replaced with “TRENDIFY”.
Viral Oza, Marketing Director, Nokia India, said, “Through the Trendify campaign, we wanted to connect to the urban youth on a platform and space that is relevant to them. Topics that trend affect their lives in a big way and is their tool to express themselves on the bigger stage. This was the genesis of the Trendify campaign. We believe that anyone can begin a trend by sharing, following, liking through social platforms.”
Meera Chopra, Vice-President – Head of Advertising Sales (APAC & ME), Vuclip, said, “We are delighted that Vuclip has been chosen to showcase and integrate ‘TRENDIFY’. This fun and pathbreaking campaign is yet another proof of how Vuclip is fast becoming an integral part of aggressive digital campaigns for leading brands like Nokia.”
