Nokia, in association with NDTV, has concluded app reality TV show "Nokia Lumia Your Wish Is My App" to provide the consumers a unique and exciting new opportunity to submit mobile application ideas that had the potential to be developed into successful apps for the Windows Phone Store. The campaign that was launched in December 2012 received more than 38,000 app ideas from consumers and enthusiasts across India.
The finale of the nine-week reality TV show - "Nokia Lumia Your Wish Is My App" - was hosted by Shah Rukh Khan. Priyanka Chopra mesmerized the viewers with her surprise presence as the judge of the episode. The other judges in the panel included Vikas Khanna, New York-based Michelin Starred Celebrity Chef, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels, Vishal Gondal, Managing Director, Disney UTV Digital, and Rajiv Makhni, NDTV Managing Editor & Tech Guru.
20-year-old Delhi girl Nitibha Kaul was crowned the winner of the show with her killer app idea -"Pepper Cam App" - that can help women stay safe. She was rewarded with Rs.1 million and a Nokia Lumia 920. Praneet Sah from Varanasi was chosen as the first runner-up, winning Rs.5 lakh in prize money for his "Hide all app" aimed at safeguarding one's privacy on the mobile phone. The second runner-up Timisha Dadhich, won prize of money worth Rs.2 lakh for her unique music related "Humming bird app" idea aimed at finding songs by just humming the tune for it.
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