As a part of its strategy to connect the next billion consumers to information and the internet, Nokia India has launched with Bharti Airtel a customized version of the Nokia Xpress Browser for Airtel consumers on compatible Nokia mobile phones.
The announcement is a key step forward in Nokia and Airtel’s joint initiatives to catalyse the uptake of mobile internet services amongst consumers by providing them access to faster, easier and more cost effective data solutions.
Nokia Xpress Browser enables up to 85% more efficient mobile browsing compared to conventional browsers, making it faster and cheaper for consumers to access the internet and use popular services like search, rich web apps and social networking. The Nokia Xpress Browser optimizes web sites, enabling them to load faster on Nokia Series 40 devices, including Nokia Asha smartphones.
The customized Nokia Xpress Browser for Airtel subscribers will further enhance this experience, by providing them with one-click access to Airtel’s premium content and easy discoverability of rich content on-the-go. The customized browser will be rolled out over the coming week and Nokia-Airtel consumers will be automatically upgraded to the new version.
“More and more people are experiencing the Internet for the first time and we believe this initiative will further accelerate that. This is a first of its kind partnership for Nokia in India and we are sure that the customized Nokia Xpress Browser for Airtel consumers will provide them with a richer and more immersive mobile browsing experience,” said Viral Oza, Director Marketing, Nokia India.
