Novell, which includes other BUs - SUSE, NetIQ & Attachmate - and Sri Lanka’s Metropolitan have announced plans to renew their focus and consolidate their position in Sri Lanka’s enterprise market, on the back of a powerful new go-to-market strategy. The alliance aims to further consolidate its wide appeal in the country through this renewed focus.
Venkatesh Swaminathan, Country Head, The Attachmate Group (Novell, NetIQ SUSE & Attachmate) India & South Asia, commented, “We foresee potential in the Sri Lankan enterprise market and plan to invest by providing enterprise-ready technology solutions to cater to the burgeoning market. As part of our new GTM strategy, we would be aggressively channelizing our efforts through roadshows, joint-events, partner-enablement programmes and highlighting of key wins to strengthen our presence within the target markets.”
Ivor Maharoof, Managing Director, Metropolitan, commented, “This initiative will further help bolster our longstanding relationship with The Attachmate Group and strengthen our presence in the Sri Lankan market. Their solutions have served the complex IT needs and pain-points of the enterprise market in Sri Lanka for a long time, with solutions offered across identity, security, end- point management, mobility, disaster recovery and Open-Source Linux. Their renewed focus will help us create deeper inroads into the enterprise market.”
The alliance offers a range of Open-Source, Identity & Access Management, Enterprise Security and End-Point Management IT solutions and aims to expand its reach in the Island country. The renewed go-to-market strategy caters to a wider customer base with an enhanced value proposition. The initiatives include partner enablement, product POCs and Demos, hosting joint events and roadshows, and also highlighting the key wins achieved by the alliance in the Sri Lankan market. John Keells, the largest conglomerate in Sri Lanka listed on the Colombo Stock Exchange, is one such key win.
