Nutanix looks to fostering autonomy and building lasting relationships with the Channel

HARSH VAISHNAV
SR DIRECTOR AND HEAD CHANNELS, SOUTHERN ASIA - NUTANIX

“Nutanix is a channel-first organization, and our channel policies are grounded in our Big Four guiding principles: Profitability, Product, Long- term commitment and Trust. These pillars shape how we align corporate objectives with partner success. While the Nutanix Elevate Partner Program remains a key enabler, we’ve expanded our approach with platforms like the Nutanix Partner Central, which offers real-time visibility into deal registration, rebates and renewals. This holistic framework ensures partners can operate with agility, make informed decisions, and grow profitably in a dynamic market.

TRANSPARENCY & SHARED SUCCESS

Partner engagement at Nutanix is driven by transparency, enablement, and shared success. We have introduced initiatives that reflect what partners care about most — simplified SKUs, competency- based enablement, and targeted incentives for new business. Our commitment to Trust and Long-Term Partnership is reinforced through tools like Partner Central, which offers 24x7 access to performance insights and collaboration resources. These efforts foster autonomy and build lasting relationships across our ecosystem.

In addition, partners are at the forefront of Nutanix’s expansion into new markets and customer segments. Our hybrid multicloud and HCI solutions enable them to address diverse workloads across BFSI, manufacturing, public sector, and mid-market verticals. Incentives like Outperformance reward growth in both new and existing accounts.

Guided by our Profitability and Product principles, we equip partners with actionable insights, flexible go-to-market strategies, and tools like Partner Central to identify opportunities, accelerate sales, and build recurring revenue through managed services and modernization initiatives.”