Nutanix reinforcing its leadership in the evolving digital ecosystem with the help of the Channel

HARSH VAISHNAV
HEAD OF CHANNELS, SOUTHERN ASIA, NUTANIX

With a strategy emphasizing collaboration, innovation, and shared growth, Nutanix has successfully aligned its partner goals ambitions with that of its enterprise goals. This  approach  drives  not only market expansion but also ensures businesses to leverage advanced cloud  technologies. Going headstrong with a partner- first approach, supported by strong partner enablement, Nutanix remains in sync with evolving customer demands and strategic priorities.

Harsh Vaishnav, Head of Channels, Southern Asia, Nutanix gives more insights into its channel ecosystem while  sharing  about how a partner-first strategy helps the company in meeting overall business performance and collective enterprise goals

How does your channel strategy contribute to overall business performance and goal alignment at the enterprise level?

A  partner-first   approach   serves   as a cornerstone of Nutanix’s business performance and enterprise goal alignment in India. By collaborating with value-added distributors, we seamlessly integrate our hybrid multicloud solutions into expansive partner ecosystems, unlocking deeper market penetration across regions. This empowers partners to deliver agile, high-performance, and cost-effective solutions that fuel digital transformation.

Our strategy focuses on collaboration, innovation, and mutual growth, aligning our partners' goals with our enterprise objectives. This, in turn scales market growth, and ensures that businesses from startups to large enterprises can access cutting-edge cloud technologies. With robust partner enablement and unwavering support, we stay closely aligned with evolving customer needs and strategic business goals, strengthening our leadership in India’s fast-moving digital landscape.

How is your channel helping you grow in emerging markets and smaller cities?

As customer needs are rapidly shifting in the era of AI, Nutanix programs like Elevate simplifies engagement for our partner ecosystem, which places a unique emphasis on partner capabilities and competencies rather than revenue targets. Our Partner Support Center in Bangalore plays a critical role in enabling partner success by providing end-to-end support, technical expertise, and resources tailored to local challenges. This strategic approach not only deepens market reach but also reinforces our commitment to driving innovation, inclusive growth, and digital empowerment across India’s dynamic and rapidly evolving tech ecosystem.

How do you go about selecting and onboarding channel partners for fast- evolving tech areas like GenAI and Cloud Repatriation?

Nutanix takes a focused and forward- looking approach to onboarding channel partners   in   emerging    tech    domains like Generative AI (GenAI) and Cloud Repatriation. We actively seek partners with deep domain expertise in AI to ensure they can architect, deploy, and secure GenAI workloads seamlessly on the Nutanix Cloud Platform. Our AI Partner Program unites AI organisations innovators that can deliver real-world, enterprise-grade GenAI solutions. Complementing this, our Nutanix AI Ready program provides rigorous training and validation, empowering partners with the skills and confidence to navigate the complexities of next-gen technologies. This strategy ensures our ecosystem stays agile, future-ready, and aligned with market disruption.

How do you envision the role of channel partners evolving amid ongoing digital transformation initiatives?

Nutanix recognizes that channel partners are at the forefront of driving digital transformation and solving today’s most complex IT challenges. They are not just intermediaries but strategic collaborators who drive innovation and facilitate seamless integration of new technologies. By forging strategic alliances like the dedicated Nutanix business unit with Wipro we’re accelerating hybrid multicloud adoption across critical sectors such as banking, healthcare, and consumer industries.

Our enhanced Elevate Partner Program further empowers partners with greater autonomy, profitability, and growth opportunities. Our channel partners evolving into trusted and strategic advisors, helping businesses navigate the complexities of digital transformation. Additionally, they focus on personalized, outcome-driven solutions using data analytics and AI, while also prioritizing cybersecurity to protect clients. These bold initiatives reflect Nutanix’s unwavering commitment to enabling our partners to lead innovation, deliver unmatched value, and shape the future of IT.