In December, Open Network for Digital Commerce (ONDC) surpassed 5.5 million transactions. This is the highest so far in a month since inception.
Last year in January, ONDC had clocked 2,000 orders.
Out of the 5.5 million transactions that were made through ONDC in December, 3.4 million (63%) were in the mobility category and two million (37%) were in the retail category.
In the retail category, food and beverages accounted for 32.5% of the orders, followed by fashion (29.6%), with the remaining transactions spread across categories such as home and kitchen (12.6%), grocery (10.1%), beauty and personal care (8.5%), and electronics (5.7%). ONDC’s highest single-day orders so far have been about 217,000.
It is reported that sources said the network ONDC aims to facilitate 6.5 million to seven million transactions by the end of March. The numbers are not surprising, they said, as apart from Juspay’s Namma Yatri in Bengaluru, Yaary in Hyderabad and Webel in West Bengal also contributed to the 3,466,000 mobility orders.
Sources also said that many fashion orders were coming from Snapdeal. “More common ecommerce domains need to be activated,” said a source. In November, the monthly ecommerce purchases clocked 1.5 million on ONDC. It is looking forward to making eight million monthly transactions towards the end of this year. It has already seen a peak of about 95,000 retail orders in a day.
The network also hopes to increase ecommerce penetration in the country to 25% in the next two years and reach a gross merchandise value of $48 billion. Currently, the network has about 40,000 sellers who live in around 200 cities.
Magicpin, uEngage, GrowthFalcons, bitsila and EkSecond are the main food seller apps on the network.
Buyer apps currently live on the network include Paytm, Pincode, MagicPin, Mystore, Ola, Namma Yatri, SpiceMoney, NoBrokerhood, Craftsvilla, Airpay, Meesho and, on the business-to-business front, Rapidor and Signcatch.
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