One Google, one domain: Search now location-based worldwide

Building on its 2017 framework that used real-time location data for region-specific content, Google is now enhancing this approach by detaching search results from country-specific domains to create a more dynamic, location-driven user experience

In a significant overhaul of its web infrastructure, Google has announced the gradual discontinuation of its country-specific domain names, consolidating all search activity under the primary domain Google.com. The transition began on April 15 and affects all users across mobile web, desktop, and the Google app on iOS.

Previously, users accessed regional versions of Google through unique domains—such as Google.co.uk in the United Kingdom or Google.co.jp in Japan. Going forward, these domains will redirect to Google.com, with search results tailored automatically based on the user’s current geographic location.

Evelyn Kao, Product Manager at Google, explained the change in a company blog post, stating, “We’ve updated the way we deliver country-specific services. Now, your location—not the domain name—will determine the version of Google Search you experience. If you’re in Germany, you’ll see German-specific results, and if you travel to Brazil, your results will adjust accordingly.”

Unified search, localized results

This move builds on a framework introduced in 2017, when Google began leveraging real-time location data to offer region-relevant content. The updated system enhances that capability by decoupling content from static domain names, reflecting a more dynamic, user-centric approach to web services.

For users concerned about losing control over their search preferences, Google has clarified that location-based services can be manually adjusted within settings. The update will not affect legal compliance, with local laws and content regulations continuing to be enforced based on user location.

Google says the shift is part of its larger mission to simplify and unify the search experience. As AI technologies and mobile usage continue to redefine how people interact with the internet, the company believes the domain name has become less essential in determining search relevance.

With this global rollout, Google aims to offer seamless, localized results while removing the complexity of managing multiple domains. The phased transition will continue over the coming months, with minimal disruption expected for end users.

Also Read: Japan Orders Google to End Preferential Treatment of Its Own Services on Android