OnePlus launches its first experience hub in Mumbai

OnePlus has announced the launch of its first Authorized Store in Irla, Vile Parle (West), Mumbai. This store will offer OnePlus users in Mumbai a chance to experience and purchase OnePlus products. The store is part of the company’s focus on creating more offline touch points across key cities in India to allow users to experience the phone sales.

According to the company, the offline expansion is driven by the need to be able to reach out to more users and efficiently complement its online only business model. In September last year, OnePlus partnered with select Croma stores to provide easy access to OnePlus products in a comfortable environment at a conveniently located store for its users. The new “OnePlus Authorized Store” in Mumbai is the yet another step to provide the best possible in-store experience to the OnePlus community.

The maiden store in Mumbai will enable customers to experience OnePlus phones first- hand, use, and test the device thoroughly before buying it. Earlier last year, the brand launched its flagship Experience Store in Bangalore. The Experience store in Bangalore is a hub for the OnePlus community to not only experience the product offerings, but also come together to collaborate, share new ideas and learn.

Commenting on the new “OnePlus Authorized Store”, Vikas Agarwal, General Manager, OnePlus India, said, “Customer satisfaction has always been at the core of OnePlus’ strategy. The new ‘OnePlus Authorized Store’ is designed to complement our online first business strategy and also attract new users while serving as a destination for our fast-growing community to experience and purchase OnePlus products.”

To celebrate the grand opening of the “OnePlus Authorized Store” in Mumbai, the early birds will get a free Bullet V2 earphone on the purchase of any OnePlus smartphone.

Now OnePlus fans can visit the “OnePlus Authorized Store” in Mumbai, to avail the above offers and to experience the newly-announced OnePlus 5T Lava Red Edition. The OnePlus 5T Lava Red Edition will be available with 8GB RAM and 128GB storage and features the highest resolution dual-camera system of 16MP and 20MP sporting f/1.7 aperture on both lenses for better low-light photography.