OpenAI has acquired Roi, an AI-powered personal finance app, marking another step in its push toward personalized consumer AI experiences. Founded in 2022 and backed by $3.6 million from investors including Spark Capital and Balaji Srinivasan, Roi helps users manage stocks, crypto, and other assets, offering AI-driven financial insights and investment guidance.
As part of the deal, only CEO and co-founder Sujith Vishwajith will join OpenAI, while Roi will shut down operations by mid-October 2025. Neither company has disclosed how Roi’s technology will be integrated or what Vishwajith’s new role entails.
The acquisition supports OpenAI’s strategy to embed personalization and adaptive intelligence into its products, positioning AI as a daily life companion rather than a standalone tool. Roi’s vision of AI-driven, evolving user experiences aligns closely with OpenAI’s expanding consumer ecosystem.
The move follows OpenAI’s recent investments in Pulse, Sora, and Instant Checkout, reinforcing its ambition to reshape personal productivity and digital finance. With a valuation exceeding $500 billion, OpenAI’s purchase of Roi signals a deeper commitment to building intelligent, personalized AI platforms that learn and grow alongside their users.
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