OPPO acquires 15% market share in Asia, tops the chart

OPPO has ranked No. 1 amongst top sellers in the Asian market with 15% market share, followed by Vivo (13%), Xiaomi (12%), Samsung (12%) and Huawei (11%).

OPPO also captured 8% of global mobile handsets shipment market, led by Samsung (21%), followed by Apple (12%) and Huawei (10%). In the same global shipments, one in every three mobile handsets shipped globally was from a Chinese brand.

Sky Li, OPPO Global VP and President of OPPO India, said, “India, in the Asian subcontinent, is a priority market for us and we believe that we have been able to fulfil the demands of our esteemed consumers here. It is a real moment of pride for OPPO to be a part of the top 3 brands, when it comes to market shipments. We as a brand will continue to focus on understanding the consumer needs, offer them products that meet their demands, well in time.”

Besides focussing on high-quality products, OPPO’s success can also be attributed to the fact that they understand consumer demands and take feedback seriously. In the Indian market, OPPO has been expanding its presence through Point of Sales and after-sales service centres for giving its consumers a better and customized experience.

Successful marketing campaigns targeted towards reaching out to the young consumers through platforms like Bollywood, Cricket and Entertainment have also driven the brand to gain higher recognition in the Indian market.