OPPO announces an investment of RMB10 Billion in R&D in 2019

OPPO’s Founder & CEO Tony Chen has announced at its technology-focused “2018 OPPO Technology Exhibition”, an increase to RMB10 billion (about US$1.43 billion) in R&D spending next year – a 150% year-on-year increase – and that the company would continue to increase investment on a yearly basis.

With the increased R&D capital, OPPO will integrate its supply chain and build on its technical expertise to enhance the company’s technological capabilities. Furthermore, OPPO will leverage AI to develop a range of smart devices, including smart watches and smart home technologies, to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT).

As a technology company, OPPO focuses relentlessly on the development of frontier technologies like 5G. Tony Chen stresses, “5G is a trend OPPO must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones, OPPO’s exploration of application opportunities in the 5G+ era will ultimately determine the value of 5G. OPPO will fully integrate 5G with applications and user insights, and continuously innovate to provide users with revolutionary, necessary, convenient and seamless experiences.”

As 5G standards were frozen in December 2017, OPPO quickly invested in the development of 5G products, taking the lead in enabling the interoperability of 5G signalling and data links in August 2018 before realizing the first 5G smartphone connection this past October.

OPPO has applied AI technologies across a wide range of applications including photography, facial recognition and fingerprint identification while introducing many innovative features, including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios.

Closing his speech, Tony Chen emphasizes, “OPPO is committed to becoming a leader in an era where 5G, AI and IoT are broadly applied. We must dare to explore, dare to make breakthroughs and dare to innovate. In the future, OPPO will fully integrate technological innovation with art and humanity, to develop smart devices and smart homes with the smartphone at their core, and an underlying mission of continuing to meet people’s expectations for a better life.”

OPPO has always attached great importance to R&D in leading-edge technology and has a design in place for the future based on its deep insights.