Oppo, One Plus, Huawei rank high in NPS - Numr Research

Numr Research has conducted a survey uncovering the NPS or Net Promoter Score for various smartphone brands in India. India is currently the second largest smartphone market, only behind China. Also, the smartphone industry in India is estimated to grow at a CAGR of 23.4% between the years 2017-2025.

One Plus and Xiaomi, both have a high NPS of 77.78 and 66.15 respectively. Interestingly, they also registered extremely high growth last year. One Plus grew 3 times, at 296% and Xiaomi grew 174%.

According to the survey, Apple has an NPS of 67.93 and Samsung’s NPS came out to be 63.35. Surprisingly, Oppo recorded an NPS of 83.78.

Numr Research’s survey also uncovered smartphone habits of Indian users.

52% people reported that currently own only 1 smartphone where as 42% reported that they have 2. Another 5% reported having 3 personal smartphones while 1% claimed that they have 4 and/or more. A study estimated that more than 161 million smartphones were sold in India in 2018.

Additionally, Indians spend over 6.5 hours every day on their smartphones. This isn’t surprising in the least, considering India has the highest average data consumption per user in the world, around 9.8 GB per month.

When asked how many minutes they usually spend on various smartphone activities, people reported that -

* They spend over an hour each on Online Shopping (64 min),Social Media (67 min), and watching movies/ videos (69 min)

* On an average, people spend 56 min on phone calls and video calls every day

* 43 minutes are spent listening to music daily

* Texting (Messengers and WhatsApp) occupy another 41 minutes on average, and

* People reported that they also spend around 30 minutes every day reading articles or online news.

According to IDC, despite a global slowdown of 6%, the smartphone market in India grew by 7.1%. It is undeniable that the Indian smartphone market is thriving and will continue to do so in the coming years.

Amitayu Basu, CEO, Numr Research comments, “This fiercely competitive market now has multiple products at every imaginable price point. In this environment, the NPS score helps in predicting who will win the war. With Oppo leading the way with 84% NPS score, world leaders like Samsung and Apple are left to lick their wounds in their ever decreasing market share pie.”

Survey Methodology

The survey was conducted online among the SEC A1 residents of Delhi NCR, Mumbai, Kolkata, Bangalore, Chennai and Ahmedabad. The findings in this survey are based on the responses of over 500 respondents who were between 25 to 60 years of age, at the time of the survey. These people were all affluent vehicle owners who were also avid moviegoers and highly aware of the changing technological trends.