OPPO with nendo showcases New Conceptual design at CIIDE

OPPO recently showcased multiple new conceptual designs based on its human-centric design philosophy at the 4th China International Industrial Design Expo (CIIDE). Leading Japanese design studio nendo, founded by Oki Sato, created these conceptual designs for OPPO. The China International Industrial Design Expo is a national-level event focused on industrial design in China. With this year’s theme of “New Designs, New Trends, New Momentum,” OPPO put on a retrospective exposition, showcasing classic industry-leading product designs from throughout its history.

OPPO’s breakthrough in design also extends to its cutting-edge camera technology. In 2014, OPPO released the world's first motorized rotating camera smartphone –N3. In 2018, its full-screen display smartphone, Find X, utilized a pioneering sliding design which enabled the camera to pop out from within the phone when activated. This innovation integrated 11 components, including front and rear cameras and sensors, and resulted in a screen-to-body ratio of 93.8%. In 2019, OPPO broke even more boundaries with the launch of the Reno 10x Zoom and its unique pivot rising structure, which has since inspired new design ideas within the smartphone industry.

In November this year, OPPO once again demonstrated its latest exploration into mobile phone form factors with the OPPO X 2021 rollable conceptual handset at the OPPO INNO DAY 2020 event. The size of the conceptual device’s rollable display is infinitely adjustable within a specified range, offering a new perspective on the future of devices and how humans might interact with them.

“I was impressed by OPPO’s philosophy, which goes beyond leveraging the latest technology and pursues a comfortable relationship between people and their products through a human-centric approach to design. I am looking forward to seeing new concepts from the OPPO team as well as seeing how they manage to further strike a balance between technology and emotional engagement,” commented on the partnership, nendo CEO and chief designer, Oki Sato.

OPPO Industrial Design lead designer Xiao Bo added: “nendo’s design is closely aligned with OPPO’s human-centric philosophy. OPPO aims to bring users a delightful product experience with cutting-edge technology and aesthetic design. This partnership is built upon a conviction that, to create a groundbreaking tech product with the right level of comfort for users, we must focus on “human”. Moving forward, we will double down on this approach by engineering products with a more seamless, user-friendly experience.”