Optoma employs transparent and equitable business practices for its partners

Vijay Sharma
Country Head India, Optoma Corporation

“As far as our association goes with a partner, they have a tiered structure with distinct partnership categories and corresponding levels of commitment, which include a wider array of benefits and more support from the brand as well.”

Every business needs to focus on a partner program for keeping a strong hold in the market. For Optoma, its business strategy isn't complete without a partner program because it is its integrated value proposition of keeping the profitability and hygiene in the market essential for sustenance. Since the restructuring, Optoma is thriving to have a solid partner network and understand the demand of Indian customers while offering solutions and products per their requirement. It is aiding in the development of its sales footprint and customer relationships. Optoma has strengthened its network, engaged with a new client base, and increased its brand presence through its successful partner program.

Optoma’s partnership program is domain based and is a two-way stream with mutual benefits to all.  A robust partner program can help the partners in their profitability and guide the brand with increased sales and greater brand recall. Optoma focuses on designing the program uniquely so that each channel partners get rewards for their unique presence in the market and their strengths. Nowadays the consumer journey has become quite complex; their journey includes many touch points before making the final decision. Optoma appreciates partners who support it in getting the brand objective with an appropriate turn around in such requirements. Optoma’s partners are becoming important day by day for adding value and creating the scope for the sale of solutions and products, besides helping to generate incremental value out of the product for both the brand and partner business.

Optoma’s success is a result of its strong partnership model. It employs transparent and equitable business practices for its partners and distributors. Optoma as a business allows them to grow alongside the brand and offer them a fair portion of the profits. It refers to its data bank, analyzes previous records and structures partner programs as per the marketing goal of the company. Optoma does regular meetings, provides trainings to the partners to develop proper understanding about the brand. It is easily accessible to its partners and updates them about new developments on a daily basis.