“Every business needs to focus on a partner program for a stronghold in the market. It helps to reach out to the customers and to expand in new customer segments too. Since the restructuring we are thriving to have a solid partner network and understand the demand of Indian customers while offering solutions and products per their requirement. It is aiding in the development of our sales footprint and customer relationships. We have strengthened our network, engaged with a new client base, and increased brand presence through our successful partner program.
Our Partnership program is domain based and is a two-way stream with mutual benefits to all. We focus on designing the program uniquely so that each channel partners get rewards per their unique presence in the market and their strengths.
As far as our association goes with partners, they have a tiered structure with distinct partnership categories and corresponding levels of commitment, which include a wider array of benefits and more support from the brand as well. Our success is a result of our strong partnerships model. Optoma employs transparent and equitable business practices for its partners and distributors. We as a business allow them to grow alongside us and offer them a fair portion of the profits. We are easily accessible to our partners and we update them about new developments on a daily basis.”
Vijay Sharma
Country Head India, Optoma
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