Vijay Sharma, Country Head, Optoma, has set an ambitious goal for the company: doubling sales by the end of 2024, building on the momentum of last year’s success. Sharma emphasizes that Optoma’s marketing strategies are fully aligned with this objective, with a focus on maintaining a robust Go-to-Market strategy that has consistently driven growth over the past three years.
He explains, “This strategy outlines an integrated value proposition that emphasizes profitability and market hygiene. Our vertical domain-based approach has sharpened the focus for both channel partners and team members on their specific products. In this competitive market, we recognize that the customer is king. Like every successful brand, we take customer feedback very seriously and share it with our research and development departments. Their valuable inputs directly influence the design of our new product range, ensuring that we continue to meet and exceed customer expectations. Optoma is fully embracing digital transformation and innovations such as AI and ML in every aspect including marketing. Adaptation of these technologies has resulted in enabling quicker access to product information, enhanced service, and robust marketing support for the market.”
